How do you advertise the biggest TV event of the year? By listening to our Faithful fans. And making people who don’t watch feel left out.
As Traitor Linda’s pantomime acting took social media by storm, we capitalised on the hype by giving her a ‘Golden Traitors’ award at the same time as The Golden Globes were announced.
This earnt us 10 million+ reach across socials, free press coverage and a follow-up selfie from Queen Linda herself.
More than 7 million people watched The Traitors final. We wanted to give fans somewhere to watch together, like they would The Euros. So we transformed The Vauxhall Tavern into The Traitor’s Tavern for one, show-stopping evening.
ENCOURAGING PEOPLE TO PICK A SIDE…
AS WE HAD BEEN THROUGHOUT THE SEASON…
BECAUSE TO OVER TEN MILLION OF US, THIS GAME IS MORE THRILLING THAN FOOTBALL. EVEN GARY AGREES.
